Your Mark

Ok now for the topic of logo's: what makes a good one so great?

Lee Newham says that every good logo has these 5 characteristics:

It’s describable

It’s memorable

It’s effective without colour
It’s scalable i.e. works when just an inch in size
It’s relevant to the industry in question

Now let's review a few logos:

First We have

1. This is a simpler logo, but it catches the eye= it's memorable and describable.
2. Now without color this logo loses a lot of its impact= not effective without color.
3. The logo informs you immidiately what the industry is= relevant to the industry.

Next we have (alienware )

1. The logo is a bit more complicated but still easy to describe= memorable and describable.
2. It's the size of logo doesn't affect its message much= works with just an inch in size.
3. If you're not into technology, you might misinterpret the logo= not extremely relevant.

Last we have

1. This logo is the most complicated of the three but the writing helps identify it= memorable
2. The color design makes it relevant and because of the shading, it doesn't need to be in color= relevant and can work without color.
3. Because it has words, the size of the logo matters. If it's too small you can't read it= not scalable in size.

Now if you want to interpret some logos of your own feel free. Here are some examples:




And there you have it folks!